WordPress has got more than 20,000+ plugins which are out there in the repository and are free to use. It has got many useful plugins which can really help you optimize your website’s performance and can also make it look good to the search engine or we call it as Search Engine Optimization (SEO).
There are two things you need to do for optimizing any website, they are -
- Optimize it’s load time.
- Optimize it’s content so that Search Engines can index it properly.
Performance optimization by improving load time.
The very first that comes into mind while optimizing a site performance is Caching. And it’s true that the best way to load a site faster is by enabling the cache. No problems, if do not understand this tech jargon, this job is perfectly done using W3 Total Cache. The W3 Total Cache plugin has got many options from enabling cache to minifying CSS, JS files. And you can even link your CDN account to server resources like images etc. via CDN. Using this plugin and by having the optimum options in the settings, your website should be good to go for basic performance optimizations. Having said that, there are other parts of the optimization that you need to handle yourself, for instance.
- Taking care of the unnecessary HTTP request and combining them.
- Using CSS3 to replace images wherever possible.
- Using CSS sprites and combine the images.
We are not going to discuss these here, but may be very soon.
For the SEO Optimization, one can use another powerful plugin called WordPress SEO by Yoast which takes care of your on-page SEO optimization pretty neatly. It has the ability to add SEO titles, meta tags, Open graph meta tags etc. So in short, this plugin takes care of almost everything that needs to be done for on-page optimization. It even create breadcrumbs, sitemap etc. and pings about new content to various services like Yahoo, Bing! etc.
There are many plugins out there in the WordPress repository but I would suggest you to choose them wisely. Using too many plugins can also result to breaking of certain things and I am sure you want to avoid that.
Please leave a comment, if you got more ideas in terms of optimizing the WordPress site.